Last updated: 25 March 2026
1. Who we are
Rebuild with Ricky is a trading name of RW Online Ltd.
For the purposes of data protection law, RW Online Ltd is the data controller for personal data collected through this website and related coaching, marketing and lead generation activities.
Business name: RW Online Ltd trading as Rebuild with Ricky
Website: rebuildwithricky.co.uk
Contact email: hello@rebuildwithricky.co.uk
If you have any questions about this privacy policy or how we use your data, please contact us using the email above.
2. What this policy covers
This policy explains how we collect, use, store and protect your personal data when you:
- visit our website;
- submit a form on our website or through Meta lead ads;
- contact us by email, Instagram, Facebook or other channels;
- sign up to receive emails or marketing;
- purchase coaching or related services;
- interact with our ads, analytics tools or cookies.
3. The personal data we collect
Depending on how you interact with us, we may collect:
Information you give us directly
- your name;
- your email address;
- your Instagram handle or social media username;
- your answers to questions about your goals, challenges or interests;
- any information you send us in messages, emails, forms or applications.
Information collected when you buy from us
- billing and payment information;
- purchase and subscription details;
- transaction history.
We do not store your full card details ourselves. Payments are processed by Stripe and/or other payment processors used through our service providers.
Information collected automatically
- IP address;
- browser type and device information;
- pages viewed and actions taken on our website;
- referral source;
- cookie and tracking data;
- advertising and analytics events, including Meta Pixel data.
4. How we collect your data
We collect personal data when:
- you fill in a contact form, lead form or instant form;
- you subscribe to emails;
- you contact us directly;
- you book or purchase a service;
- you browse our website;
- you engage with our advertising;
- third-party services send us information based on your interaction with our forms, ads or purchases.
5. How we use your personal data
We use your personal data to:
- respond to your enquiries;
- send you the information you requested;
- provide coaching, products and services;
- manage subscriptions and payments;
- send you marketing emails where you have opted in;
- improve our website, offers and customer experience;
- understand how people use our website and ads;
- create and manage audiences for advertising and remarketing;
- run automations connected to forms, sign-ups and purchases;
- keep records for legal, tax and accounting purposes.
6. Our lawful bases for processing
The ICO says you must explain the lawful basis you rely on for each purpose, and for direct marketing the most likely lawful bases are consent or legitimate interests.
We rely on the following lawful bases:
Contract
Where processing is necessary to provide you with a service, fulfil a purchase, manage your subscription, or take steps at your request before entering into a contract.
Consent
Where you have clearly opted in to receive marketing emails or submitted a form asking for information about our services.
You can withdraw your consent at any time by clicking unsubscribe in our emails or contacting us.
Legitimate interests
Where we need to operate, improve and market our business in a way that is proportionate and does not override your rights and freedoms. This may include:
- replying to direct enquiries;
- analysing website performance;
- improving our products and services;
- limited follow-up related to an enquiry or requested information;
- remarketing to people who have interacted with our website or ads, subject to cookie/tracking choices where required.
Legal obligation
Where we must keep records for tax, accounting, fraud prevention or other legal compliance purposes.
7. Marketing
If you opt in, we may send you emails about:
- coaching;
- offers;
- programme updates;
- educational content;
- related products and services.
You can unsubscribe at any time using the link in any marketing email or by contacting us.
We do not knowingly send marketing emails to people who have not opted in where consent is required.
8. Cookies, analytics and advertising
We use cookies and similar technologies on our website. These may include:
- essential website cookies;
- analytics cookies;
- advertising and remarketing cookies.
These tools may include:
- Meta Pixel;
- website analytics tools;
- other tracking technologies used through our website and marketing stack.
These technologies help us understand website usage, measure ad performance, and show relevant ads to people who have visited our site or interacted with our content.
You can manage cookies through your browser settings and any cookie banner or consent tool we use on the site.
9. Third-party processors and services
We use third-party tools and service providers to help run our business. Depending on how you interact with us, your data may be processed by services such as:
- WordPress
- FunnelKit
- Pabbly Connect
- Meta (Facebook / Instagram)
- Everfit
- Stripe
- website hosting providers
- email delivery providers
- analytics and advertising platforms
These providers process personal data on our behalf or as independent controllers depending on their role. We only use providers we believe are appropriate for running the business and delivering our services.
10. International transfers
Because we work internationally and use international software providers, your personal data may be stored in or accessed from countries outside the UK.
The ICO says UK GDPR contains rules for restricted transfers of personal information outside the UK. Where required, we rely on appropriate safeguards, such as approved contractual protections or transfers to countries recognised as providing adequate protection.
11. How long we keep your data
The ICO says personal data must not be kept for longer than necessary, and there are no fixed universal time limits.
We keep personal data only for as long as reasonably necessary for the purposes set out in this policy. As a general guide:
- Enquiry and lead data: up to 24 months from your last meaningful interaction, unless you ask us to delete it sooner or a longer period is needed for a legal reason;
- Marketing email records: until you unsubscribe or ask us to stop, plus a limited suppression record so we can respect that choice;
- Customer and purchase records: usually up to 6 years where needed for tax, accounting or legal record-keeping;
- Analytics and ad data: according to the retention settings of the relevant platform or tool.
We may retain data longer where required by law or where needed to establish, exercise or defend legal claims.
12. Your rights
Depending on your location and the applicable law, you may have the right to:
- access your personal data;
- correct inaccurate data;
- request deletion of your data;
- restrict or object to certain processing;
- withdraw consent where processing is based on consent;
- request transfer of your data in certain circumstances;
- complain to a supervisory authority.
To exercise any of these rights, email us at hello@rebuildwithricky.co.uk.
13. Complaints
If you are unhappy with how we handle your data, we’d appreciate the chance to resolve it first.
You also have the right to complain to the UK Information Commissioner’s Office (ICO). The ICO expects privacy notices to explain people’s rights, including the right to withdraw consent and how to complain.
14. Children
Our services are not intended for children, and we do not knowingly collect personal data from children.
15. Changes to this policy
We may update this privacy policy from time to time. The latest version will always be posted on this page with the updated date at the top.